Rooted in the most beautiful city in the world

In 2019, Duncan Stutterheim and Peter Hillebrands joined forces to launch something bold: the A’DAM Ride — a VR experience that fused cutting-edge tech with full-on immersion, located in the A'DAM Tower. That first ride set the tone.

Then the world hit pause. But while everything shut down, we locked in. We believed — no, knew — that VR wasn’t a gimmick. It was the future. So we kept building, testing, pushing.

After launching our first VR arcade and coaster, it was clear we had something real. Something powerful. That’s when The VR Boys became more than just a name — it became a crew. A handpicked team of tech-heads, storytellers, builders, and believers.

We stand for doing things right — no shortcuts, no compromises. We’re obsessed with creating what’s next, not copying what’s already been done. And above all, we believe the experience comes first — it has to hit hard, feel real, and leave a mark.

We’re not here to follow trends. We’re here to lead them. Not operators, but partners — working with locations that want to offer VR that actually delivers.